E-comers of The World's Top Companies

 world's top companies using e-comers as a weapon to compete. With e-comers they combine traditional advertising with online advertising in order to obtain synergies advertising. The synergy between advertising media with online media enhance significantly the effectiveness of the overall advertising campaign. Not only enhance the company image but also increases the volume of sales.
Dell Computer is an example of a successful company because of e-comers, original dell sells only through mail order kkomputer. With Dell being able to sell its computer prices below its competitors. Compaq who was then leader of PC sales market, cutting prices to compete with dell. The result dell computers mmengalami loss of 65 million dollars in the first six months, and cause dell computer nearly went bankrupt. Finally dell computer do the re-engineering to introduce e-comers premises.
In 1999, dell can sell 1.7 million dollars per day on the website e-comersnya. One of Dell Computer rose 2000 percent in two years, and eventually became the world's top PC seller.(sources:msuyanto:e-comers perusahaan top dunia)