1. Present situation
• The business environment
• The condition of the industry
• success factor
• Location of production
• product life cycle
• Supplier Prices
• Plan adjustments in the event of price changes
• How will potential customers use our products and services
• Central distribution network and the possible expansion
• The existence of the management team, whether it takes extra energy?
• current financial situation and its current ratio
2. Objectives: long-term vision intermediate goal-goal-objectives
• determination of how the vision and mission.
3. Management and organization
• Management: company background
• Team management
• Responsibility
• Support beyond: consultants (outsourcing)
• Resume management: qualification of managers
• Power required
• Compensation
• Director: name, authority, and compensation
4. Product & service description
• Product Description
• Value added product
• Test / approval
• Cycle products
• Trademarks / Copyrights
5. Market analysis
• Market definition
• Strengths and weaknesses
• Consumer Profile: consumer type
• Competition
6. Marketing strategy
• Marketing Strategy
• Product Strategy
• Position the product in the eyes of consumers (positioning)
• Distribution of marketing responsibilities
• Marketing / media objectives (goal consideration)
• Media Strategy
• Sales Tactics
• The unique advantage of sales
7. Financial projection
• Current Assets, fixed assets, liabilities, sales-administration-general, break even analysis
• BE = (sales-cost of good sold)-cost-selling general and administrative expenses
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